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International Truck to support racings best in 2011 with Nascar racecars

With the 2011 racing season set to begin, Navistar is continuing to pull for the best. Partnerships range from the International® Truck logo on the hood of the #5 truck in the NASCAR Camping World Truck Series to the dozens of International vehicles that support race teams across multiple series.

In the Camping World Truck Series, veteran NASCAR driver Mike Skinner hopes to return to his 2009 form (three wins and a third-place point finish) in the #5 truck from Randy Moss Motorsports. International will continue in 2011 as a primary sponsor for that race team, which is co-owned by NFL wide receiver Randy Moss, after kicking off its relationship last season.

Other sponsorships include JR Motorsports, the Nationwide Series team owned by Dale Earnhardt, Jr. that features Danica Patrick as one of its top drivers, and Earnhardt Ganassi Racing. Additionally, International recently inked an agreement with Roush Fenway Racing, which will have three cars in both the NASCAR Nationwide and Sprint Cup Series.

International serves as a valuable partner for some of racing’s premier names by providing the trucks that deliver high-precision racecars to tracks across the country. This year, International LoneStar® and ProStar® trucks will crisscross the nation’s highways throughout the season. And medium-duty products like the International DuraStar® will support in-house race shop operations for the teams, as well as help tow racecars out to the track for testing.

With NASCAR racecars costing hundreds of thousands of dollars each — and many team budgets exceeding millions of dollars — International brand vehicles are responsible for some seriously expensive cargo.

According to David Droll, Experiential Marketing Director, Navistar, Inc., these legendary race teams rely on International trucks to get the job done each and every day, much like any other business.

“I had the opportunity to chat with Jack Roush (the iconic NASCAR race team owner), and he said, ‘The biggest risk I have as an owner is that the car doesn’t make it to the track,’” Droll recalls. “For race teams, their livelihood in that sport is dependent on us.”

And if something does go wrong while out on the road, race teams can rely on the depth and breadth of the largest truck dealer network in North America.

As the season kicks into high gear, International customers will have plenty of racing action to cheer about. A big question will be whether Earnhardt Ganassi Racing, a new International partner in 2010, can repeat last year’s unbelievable season: Jamie Murray and the #1 car won both the Daytona 500 and the Brickyard 400 in the NASCAR Sprint Cup Series; Dario Franchitti won the Izod Indy Racing Series; and Scott Pruitt came in first in point total for the Rolex Grand Am Series.

“That organization had an incredible year. It was an honor to be associated with them,” says Droll.

“Whether we’re heading across the country, or bringing a car out to the race track for validation, we provide trucks that help these racing superstars every step of the way,” he continues. “These are critically important aspects of our partnerships.”

The NASCAR Camping World Cup Truck Series, Nationwide Series, and Sprint Cup Series kick-off in Daytona, Florida February 18-20, 2011. For a full schedule, go to: www.nascar.com.

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January 16, 2012   admin   Informative News    

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